Get More Backers For Your Crowdfunding Campaign With Cross Promotions

Cross-promotion campaigns are an effective way to increase the visibility of your crowdfunding campaign and reach a wider audience. Crowdfunding is really a community based project or campaign and one of the best (and free) ways to increase your campaign's visibility is to run a cross promotion.

First, what is a cross promotion campaign? When you launch a crowdfunding campaign, you'll be posting a lot of campaign updates and one common practice is to include "campaigns we love" at the bottom of your campaign update.

In the this "campaigns we love" section, you'll include an image, some text and link to another crowdfunding campaign and those campaign would do the same for you in their campaign update.

It's up to you if you want to have one campaign or multiple and if you want to run with the same campaign or different campaigns.

With the right planning and management, you can maximize the success of your cross-promotion campaign and reach your fundraising goals. Here are five steps to help you plan and manage a successful cross-promotion campaign for your crowdfunding campaign:

1) Identify Your Target Audience

Before you start planning your cross-promotion campaign, it’s important to identify who your target audience is. Think about who would be most interested in supporting your crowdfunding project and create a profile of this group. This will help you determine which channels to use for promotion and what type of content will be most effective in reaching them.

2) Research Potential Partners

Once you have identified your target audience, it’s time to start researching potential partners for your cross-promotion campaign. Look for organizations or influencers that have an audience that overlaps with yours and would be interested in promoting your crowdfunding project. Make sure to research their social media presence, website traffic, and any other relevant metrics before reaching out to them.

3) Create an Engaging Pitch

Once you have identified potential partners, it’s time to create an engaging pitch that will convince them to join forces with you on a cross-promotion campaign. Make sure to include information about why they should partner with you, what benefits they will receive from doing so, and how their audience will benefit from learning about your crowdfunding project.

4) Develop a Promotion Plan

After securing partners for your cross-promotion campaign, it’s time to develop a plan for how the promotion will take place. Decide when to publish the campaign updates, what other campaigns will be your update or "campaigns we love" section, and what type of content should be used (e.g., videos, images, gifs, what text you want to include or that they will include). Additionally, you need to decide on the frequency of your campaign updates and promotions.

5) Monitor Progress & Adjust as Needed

Finally, once the promotion has begun it’s important to monitor progress and adjust as needed throughout the duration of the campaign in order to maximize success. Track metrics such as website traffic, new backers, social media engagement, etc., so that you can identify areas where adjustments need to be made in order to optimize results from the cross-promotion campaign. You can also check in with the other campaign owners and ask them for the metrics on performance and see that they also saw an uptick in backers.

It is a good idea to reach out to campaigns that you see are successful, that have an engaged audience, where the product does not directly compete with you and where the audience is similar to your target audience.

You can reach out to campaigns before you launch to already start building the strategy and reach out once you launch!

Good luck with your crowdfunding campaign, launch and if you're looking for more ways to crush your crowdfunding campaign goals, make sure to read, how to crush your crowdfunding campaign goals.